Photography and digital editing are evolving at lightning speed, with new trends emerging every year that push creative boundaries. Whether you’re a professional photographer, an enthusiast, or simply someone who loves snapping pictures and editing them, staying updated on these trends can help keep your work fresh and relevant. As we look forward to 2024, here are seven trends that are poised to make a significant impact on the world of photography and digital editing.
1. AI-Enhanced Editing: A Revolution in Workflow
Artificial Intelligence (AI) continues to reshape the way photographers approach post-production. In 2024, expect AI-powered tools to become even more advanced and integrated into everyday workflows. AI-driven software like Adobe’s Sensei or Luminar Neo’s AI features already automate tasks such as sky replacement, portrait retouching, and background removal. As the technology improves, more complex editing processes, such as color grading or even artistic stylization, could be handled seamlessly by AI.
This trend doesn’t just save time—it opens new creative possibilities. AI can help photographers experiment with styles or edits they may not have considered, giving them the freedom to focus on their vision rather than the minutiae of editing.
2. Film Photography Revival: Old School Meets Modern
Despite the digital age dominating the industry, film photography is making a comeback, especially among younger generations. Photographers are drawn to the nostalgia and raw aesthetic that film provides, which digital can’t quite replicate. In 2024, expect this trend to grow even stronger, as more photographers embrace analog formats, like 35mm and medium format film, for their unique grain, color, and unpredictability.
This revival also blends with digital practices, as many photographers shoot on film and then digitize their images for editing. The hybrid workflow of combining analog capture with modern editing techniques brings a distinct look that’s increasingly popular in fashion, editorial, and street photography.
3. 360° Photography and VR Integration: Immersive Visual Storytelling
With the rise of virtual reality (VR) and augmented reality (AR), immersive photography is set to boom in 2024. 360° photography, which allows viewers to explore an image from every angle, will see increased use across multiple sectors—from real estate and tourism to event documentation and advertising.
Photographers and editors are tapping into VR and AR to create interactive, immersive experiences. For those in real estate, this means virtual tours that feel like walking through a property. For travel photographers, 360° panoramas allow viewers to feel like they’re standing on the edge of a mountain or in the middle of a bustling city square. The potential to immerse your audience in the scene makes this trend one to watch.
4. Vibrant Maximalism: Bold Colors and Loud Aesthetics
Minimalism dominated visual styles for several years, but 2024 is all about maximalism—bold, loud, and unapologetically vibrant images. Photographers are leaning into striking colors, unconventional compositions, and high-contrast edits to make their photos pop.
Maximalism is a direct reaction to the neutral tones and simplicity that have been trending. In fashion, portrait, and editorial photography, this means colorful backdrops, eccentric props, and dynamic poses. Digital editing amplifies this trend, with techniques like heavy saturation, neon color palettes, and intricate retouching bringing a sense of intensity and vibrancy to photos.
5. Drone Photography Takes to New Heights
Drone technology continues to evolve, and with it, the potential for awe-inspiring aerial photography grows. In 2024, drone photography is not only about capturing sweeping landscapes or cityscapes from a bird’s-eye view—it’s about using this perspective in creative, cinematic ways.
Drone shots are increasingly being integrated into video content and immersive storytelling experiences. Expect to see photographers experimenting with low-altitude drone shots for unique angles and perspectives that aren’t possible with traditional cameras. Editing tools are also catching up, allowing for more advanced stabilization, color grading, and tracking for drone footage.
6. Raw and Authentic Imagery: Imperfection Is the New Perfection
In an age of filters and flawless editing, there’s a counter-movement brewing—embracing raw, authentic imagery. More photographers are gravitating toward a “less is more” philosophy, opting to showcase the imperfections that make a scene or subject feel real. This trend is particularly strong in lifestyle and documentary photography, where authenticity is key.
Rather than relying on heavy retouching, photographers in 2024 will focus on telling stories through unfiltered and untouched images. This trend embraces natural light, candid moments, and the subtle imperfections that add character to a photo. Editing tools will be used sparingly, with more focus on enhancing the image’s natural qualities rather than transforming it.
7. Sustainable Photography: A Focus on Eco-Friendly Practices
Sustainability is becoming a priority in every industry, and photography is no exception. As environmental awareness grows, photographers are seeking ways to reduce their carbon footprint—whether by using eco-friendly gear, minimizing waste during shoots, or reducing energy consumption during post-production.
In 2024, expect to see a shift toward sustainable photography practices. This might include using digital-only workflows to reduce printing, investing in energy-efficient lighting, or choosing eco-friendly materials for props and backdrops. Some photographers are even exploring how to incorporate environmental activism into their work, using photography to highlight pressing issues like climate change and conservation.
Conclusion
The world of photography and digital editing is poised for another exciting year of innovation and creativity in 2024. From AI-enhanced editing to the revival of film photography and the growing importance of sustainability, these trends reflect the evolving tastes and technologies shaping the industry. Whether you’re an experienced professional or just getting started, staying ahead of these trends will help you create visually compelling, modern work that resonates with today’s audience.